Project Management & Digital Marketing

HELLO! I’M MICHELLE

I recently relocated to Switzerland in September 2023 after 17 years in Spain.

Currently learning German and holding a B permit, I’m seeking new opportunities in project management and marketing.

As a digital native, I am responsible, determined, and eager to contribute positively and embrace new experiences.

Don’t hesitate to contact me if you think we can collaborate.

[email protected]

VIEW RESUME

Project Management & Digital Marketing

HELLO! I’M MICHELLE

I recently relocated to Switzerland in September 2023 after 17 years in Spain.

Currently learning German and holding a B permit, I’m seeking new opportunities in project management and marketing.

As a digital native, I am responsible, determined, and eager to contribute positively and embrace new experiences.

Let’s work together!

Don’t hesitate to contact me if you think we can collaborate.

[email protected]

VIEW RESUME

About me

I am a passionate and authentic person, constantly looking to get out of my comfort zone and adaptable to change. I have always challenged myself to go beyond my limits. I consider myself transparent and straightforward, striving to understand all perspectives in every situation.

With a background in marketing and project management, I bring a proactive and ambitious approach to my work. My strengths lie in being organized, creative, curious, and a team player with a keen eye for detail and critical analytical thinking. I am dedicated to continuous learning and making a positive impact in every project I undertake.

Work Experience

Technical Project Manager (PMO)

JD GROUP (ISRG, JD GROUP)

May 2023 – September 2023

Voluntary internship experience where I get a first grasp at technical project management, processes and tools such as Jira and Confluence, and also to put agile methodologies into practice in a Project Management Office (PMO).

The main goal is to communicate with different business departments such as Marketing, Retail, Operations, and Customer Support in order to understand and translate their need into functional requirements inside a project. After that these requirements are transferred to the IT department for development and try to ensure that these are met on time.

Key responsibilities for the role:

Analyzed and documented project requirements, evaluating various tools for effectiveness.
Conducted stakeholder meetings to understand project needs and collaborated with external partners to improve sales strategies.
Investigated new retail initiatives and gathered insights from employee and customer feedback through interviews and surveys.

Marketing Project & Account Executive

MSR MARKETING

September 2021 – May 2023

An international marketing agency based in Valencia, where I started as a Marketing Project Assistant, but as time went by and my skills proved themselves, I got a promotion to Marketing Project Manager.

In this new position, my general task is to work with European clients and offer them solutions adapted to their needs, ensuring the quality of deliverables and meeting deadlines.

In addition, I was in charge of mentoring and onboarding new interns.

Some of my primary responsibilities were:

Managed e-commerce platforms, optimizing user experience and driving sales growth.
Executed paid media campaigns, enhancing brand visibility and engagement.
Led web design implementation and SEO/SEM initiatives, improving website traffic and search rankings.
Created blog and social media content to engage audiences and build brand presence.
Developed and executed email marketing strategies to boost customer retention and conversion rates.
Managed international client accounts of different industries (Industrial, Art Galleries, HR Relocation, Construction, Furniture, Beauty & Wellness…), ensuring satisfaction and addressing their needs.
Mentored interns, helping them learn and develop key marketing skills.

Administrative Assistant

CAVAS MAREVIA

March 2019 – March 2020

During my stay at Cavas Marevia, a winery that produces CAVA in Valencia, I worked as an assistant in the administrative department and managed the reception office.

Therefore, some of my main responsibilities were:

Logistics Account Executive

TRANSPED SHIPPING LEVANTE

June 2018 – January 2019

Voluntary internship experience after finishing my degree in Business Administration and Management in an International Freight Forwarding company.

As an account executive with more than 30 clients with regular shipments, I worked in the import department managing the maritime shipments arriving in Spain with continuous intermediation with the international agents of the country of origin of the shipment.

At the same time, I provided support to the internal billing department.

Some responsibilities worth mentioning:

Managed shipment processes and coordinated with agents at origin.
Provided customer support and managed documentary and customs clearance.
Handled client billing, including invoice preparation and payment follow-up.

Education

Master’s degree in Product Management

THE VALLEY

2022 – 2023

As I think you should never stop learning something new and that all knowledge serves a purpose, I also completed a master’s degree in Product Management to expand my area of expertise.

Main areas of study:

Lean Business Design & Innovation
Product management & Strategy
Product Growth
Business and Product Innovation

Master’s Degree in Digital Marketing and communication

POLYTECHNIC UNIVERSITY OF VALENCIA

2020 – 2021

During the pandemic, I decided to pursue a Master’s degree at the Polytechnic University of Valencia. Having been passionate about marketing during my Business Administration degree, I saw this as an opportunity to deepen my knowledge in a field I truly love. The unexpected free time from being unemployed due to the pandemic allowed me to fully immerse myself in this advanced study, starting the Master’s program in September 2020.

Main areas of study:

Operational and Strategic Marketing
Creativity and Digital Production (Photoshop, Illustrator, InDesign)
Web Design (WordPress, PrestaShop, Shopify)
E-Commerce (WooCommerce, PrestaShop)
Social Media, Community Management
Inbound Marketing
SEO
SEM
Social Media Optimization (SMO)

Bachelor of Business Administration – BBA, Marketing

GHENT UNIVERSITY

Driven by a desire to study abroad and connect with peers from around the world, during the fourth year of my degree, I participated in a one-year Erasmus program in Ghent, Belgium.

This provided me with invaluable insights into different cultures and taught me the importance of collaboration with diverse individuals. In addition to personal growth, I gained basic knowledge of HTML, CSS, CRM DRUPAL, and Digital Marketing, further expanding my skill set.

Degree in Business Administration – BBA

POLYTECHNIC UNIVERSITY OF VALENCIA

I was a student in the High Academic Achievement (ARA) group, where at least 80% of my credits were taught in English.
This rigorous program not only enhanced my academic performance but also ensured that my Business Administration degree is grounded in English vocabulary.
This experience has equipped me with the language skills and confidence needed to work effectively in international environments.

Throughout my career, I have acquired knowledge in the: